About Y.S.S.
Your SIMOO Story
Origin
"Success Is My Only Option"—a line that originated from an Eminem song and became a mantra for our family. In 2012, my brother Jerry set out to create a clothing brand that instilled hope, ambition, and a passion for success. That idea evolved into a brand that gave back to the community through programs dedicated to leveling the playing field. My parents continue that legacy through the SIMOO Foundation, which provides scholarships to students pursuing trade school or university education.
Your SIMOO Story
Your SIMOO Story is my passion project to carry on my brother’s legacy by sharing a collection of stories from people I admire and respect, all in the name of this brand. Through these conversations, I hope you feel seen, heard, and connected to the experiences being shared.
The Podcast
Success is personal—no two stories are the same. This podcast will highlight the diverse backgrounds and perspectives that lead to achievement. We’ll be sharing insights, experiences, and advice through various media platforms to amplify unheard voices and allow stories to flourish.
Hustle. Perseverance. Impact.
These are the three pillars my brother established when creating this brand, and each story we share will reflect these values.
Join us and share Your SIMOO Story.

Podcast
This podcast series explores the journeys of 10 successful business professionals, uncovering their challenges, strategies, and lessons learned along the way to success.

Youtube
Subscribe to our channel to stay updated and join the conversation in the comments! Whether you're looking for inspiration, practical business advice, or just a great story, our YouTube page is the place to watch.

Pateron
Subscribe to our Patreon for exclusive bonus content, early access to new episodes and merch drops!